Seed principal Nancy Raff worked for Apple from 1987 - 1993. When she left Apple in 1993 to start Seed, Nancy was marketing communications manager for the Enterprise Marketing division, where she planned and managed advertising, PR, direct marketing, and field communications for a $1 billion division.

Apple worked with Seed to develop a marketing communications campaign to bring some of Apple's Advanced Technology Group's research to market as products: Geoport telephone and Apple speec recognition and synthesis.

Seed principal John Torassi has directed numerous films for Apple including award winning product launch in-store demos for the G-4, the G-4 Cube and the iMac. (video)