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The Bentley School video, partnering with Jeff Goodby, GSP. Jeff wrote the anthem at the end as well as collaborated throughout. It became a good example of the power of storytelling to do something that rational argument can't accomplish: shifting the external perception of the school from a cold, hyper-academic environment to the nurturing, creative, fun academic environment it really is in just a few minutes.

Head of Upper School, Brian Thomas: "You truly captured, as if in a bottle, the soul of the thing itself. The most unexpected consequence that I have observed is the confidence with which our current students have about the school after viewing the film. One freshman said, 'I can't believe I actually go here.' Another replied, 'I can't believe I have gone here since Kindergarten.' Both students stared at the just finished screen in wonder as if they had just met the Beatles."