“Teach”

(for Intel)

Intel’s CMO at the time, Eric Kim, had a challenge for us: there are a number of things that the world doesn’t know about Intel—the impact Intel has had on education, the huge software development force, the successes in energy efficiency and waste reduction on every front—among other topics. How can Intel tell these stories in authentic ways, but not be self-serving?

We researched and produced a series of seven short (1-2 minute) videos—each a little, unique gem of a story—but hanging together as a family. After doing hundreds of interviews across Intel, around the world, we found the most compelling stories, interesting enough to compel you to watch more, and real enough that you could draw your own conclusions about Intel.

This story was one of our favorites. It’s about a couple of girls in Tamil Nadu, India, who were, according to village tradition, going to be married at 13. Through Intel Teach they did a research project in class and put together a presentation. The subject they chose was why early marriage was a very bad idea—for them and for the village. Result? No early marriage and an agreement from the village elder to let them finish school.