Seed Strategist/Creative Director/Founder
Nancy has spent nearly 20 years providing communications strategy and creative direction to leading companies. Among them: HP, IBM, FedEx, LucasFilm, Barclays, Apple, Netscape, PeopleSoft, Cisco, and the Smithsonian Institution.
In 1993 Nancy founded Seed, a creative agency equally focused on strategy and large-picture creative work. Career highlights include coining the term “e-business” for IBM and interviewing all the first ladies for an interactive exhibit at the Smithsonian. Nancy’s work has received numerous awards for both film and print.
John Torcassi
Seed Creative Director and Director
During his 25 years working as a Director and Director of Photography, John’s clients have included: HP, AT&T, Duracell, Maxwell House, Visa, Ford, General Motors, Apple, IBM, HBO, Showtime, CBS, PBS and MTV.
His work has spanned advertising, rock videos, independent movies, documentaries, as well as corporate image pieces. He has won numerous awards including from the Chicago International Film Festival, the Houston International Film Festival, the U.S. International Film Festival, the New York Film Festival; the Telly Award, the Gold Cine Award and an Emmy from the NATAS, San Francisco. His work has also appeared in both Communication Arts and Graphis Annuals.