“Recycling”

(part of the “Intel Stories” series)

Intel’s CMO at the time, Eric Kim, had a challenge for us: there are a number of things that the world doesn’t know about Intel—the impact Intel has had on education, the huge software development force, the successes in energy efficiency and waste reduction across the board—among other topics. How can Intel tell these stories in authentic ways, but not be self-serving?

We researched and produced a series of short (1-2 minute) videos—each a little, unique gem of a story—but hanging together as a family. We did hundreds of interviews across Intel, around the world, and found the most compelling stories, interesting enough to compel you to watch more, and real enough that you could draw your own conclusions about Intel.

We love this dumpster-diving environmental engineer who found a way to recycle 90% of everything that arrived at a multi-football-field-sized fab plant, and joined him in his speedy golf cart for the day.