Lenovo Product Video - Seed Communications

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“The Lenovo U300s”

(a product launch video for Lenovo)

Lenovo was announcing a stunning new laptop, designed by a very talented team in China. A place where, at the time, consumers around the world didn’t credit with creating great design. The challenge was to introduce these talents and to make “Designed in China” cool.

We also developed their worldwide strategy for video—on both product and brand level—and how to create video with incredible social pull.